WPO Image

Top Non-Toxic Makeup Brands You Should Try

Makeup Brands

In today’s world, more people are becoming conscious of what they put on their skin. Non-toxic makeup is a significant part of this movement towards healthier and more eco-friendly beauty products. Non-toxic makeup is free from harmful chemicals and is crafted using natural, safe, and often organic ingredients. This guide will walk you through the best non-toxic makeup brands, their standout products, and why they should be your next beauty investment.

Criteria for Non-Toxic Makeup

Choosing non toxic makeup involves understanding what sets these products apart. Here are the key criteria to consider:

Key Ingredients to Avoid

Certain ingredients in traditional makeup are known to cause harm over time. These include:

  • Parabens: Preservatives that mimic estrogen and can disrupt hormones.
  • Phthalates: Often found in fragrances, these chemicals can affect the reproductive system.
  • Lead and heavy metals: Found in some lipsticks and eyeliners, these can accumulate in the body and cause toxicity.
  • Formaldehyde: Used in some nail products, it is a known carcinogen.

Beneficial Ingredients to Look For

Non-toxic makeup often includes beneficial ingredients that nourish the skin:

  • Botanical extracts: Natural extracts like chamomile, aloe vera, and green tea soothe and hydrate.
  • Mineral-based ingredients: Zinc oxide and titanium dioxide provide natural sun protection.
  • Plant oils: Jojoba, coconut, and argan oil moisturize without clogging pores.
  • Herbal infusions: Calendula, lavender, and rosemary offer anti-inflammatory and antioxidant benefits.

Certifications and Standards

Look for certifications that ensure the product’s safety and quality:

  • USDA Organic: Indicates that the product is made with organic ingredients.
  • ECOCERT: A certification for organic and natural cosmetics.
  • Leaping Bunny: Ensures that the product is cruelty-free.
  • EWG Verified: Indicates that the product meets the Environmental Working Group’s strict health standards.

RMS Beauty

Brand History and Philosophy

RMS Beauty was founded by makeup artist Rose-Marie Swift, who aimed to create a line of products that are both high-performance and healthy for the skin. The brand emphasizes clean, non-toxic beauty and transparency in ingredient sourcing.

Top Products and Their Features

RMS Beauty “Un” Cover-Up Concealer

  • Features: Provides lightweight, buildable coverage that doubles as a foundation.
  • Ingredients: Coconut oil, castor seed oil, and jojoba seed oil.
  • Benefits: Hydrates and nourishes the skin while covering imperfections.

RMS Beauty Living Luminizer

  • Features: A creamy highlighter that adds a dewy glow.
  • Ingredients: Castor seed oil, coconut oil, and rosemary extract.
  • Benefits: Provides a subtle, natural radiance without any glitter.

RMS Beauty Wild With Desire Lipstick

  • Features: Richly pigmented lipstick with a smooth, satin finish.
  • Ingredients: Castor seed oil, cocoa seed butter, and jojoba seed oil.
  • Benefits: Deeply hydrates lips while providing long-lasting color.

Ingredients Analysis

RMS Beauty products are free from harmful chemicals and rely heavily on organic, raw ingredients. The use of coconut oil and jojoba oil ensures hydration and skin nourishment.

What Makes This Brand Stand Out?

RMS Beauty stands out for its commitment to transparency and the use of high-quality, raw ingredients that maintain their natural properties. The brand’s emphasis on simplicity and purity in makeup is highly appealing.

ILIA Beauty

Brand History and Philosophy

ILIA Beauty was created by Sasha Plavsic, who wanted to bridge the gap between natural and synthetic makeup. ILIA focuses on sustainable practices, clean ingredients, and delivering high-performance makeup that also cares for the skin.

Top Products and Their Features

ILIA True Skin Serum Foundation

  • Features: A lightweight, serum-infused foundation.
  • Ingredients: Aloe leaf juice, rosehip oil, and jojoba oil.
  • Benefits: Provides a natural finish while hydrating and soothing the skin.

ILIA Limitless Lash Mascara

  • Features: A buildable, flake-free mascara.
  • Ingredients: Shea butter, keratin, and beeswax.
  • Benefits: Lifts, curls, and lengthens lashes without irritating sensitive eyes.

ILIA Multi-Stick

  • Features: A versatile stick for lips, cheeks, and eyes.
  • Ingredients: Shea butter, avocado oil, and orange peel wax.
  • Benefits: Adds a pop of color while nourishing the skin.

Ingredients Analysis

ILIA products are known for their use of natural, skin-loving ingredients like aloe vera and rosehip oil. These ingredients provide hydration and help improve skin texture over time.

What Makes This Brand Stand Out?

ILIA Beauty’s commitment to sustainability and innovation sets it apart. The brand uses recycled aluminum and glass for packaging and focuses on creating versatile products that are both clean and effective.


Brand History and Philosophy

Beautycounter was founded by Gregg Renfrew with a mission to get safer products into the hands of everyone. The brand advocates for transparency and rigorously screens its ingredients for safety.

Top Products and Their Features

Beautycounter Dew Skin Tinted Moisturizer

  • Features: A lightweight moisturizer with SPF 20.
  • Ingredients: Black currant seed oil, peony root extract, and vitamin C.
  • Benefits: Hydrates and evens out skin tone while providing sun protection.

Beautycounter Brilliant Brow Gel

  • Features: A tinted brow gel for natural-looking brows.
  • Ingredients: Shea butter, cocoa seed butter, and jojoba oil.
  • Benefits: Conditions and shapes brows without stiffness.

Beautycounter Color Pinch Cream Blusher

  • Features: A creamy blush for a natural flush.
  • Ingredients: Jojoba esters, shea butter, and beeswax.
  • Benefits: Provides a healthy glow while moisturizing the skin.

Ingredients Analysis

Beautycounter products are formulated without over 1,500 harmful chemicals. They focus on using safe, effective ingredients that enhance skin health.

What Makes This Brand Stand Out?

Beautycounter’s rigorous safety standards and advocacy for better regulations in the beauty industry make it a standout brand. Their products are both luxurious and safe for daily use.

Customer Reviews and Feedback

Overview of Customer Sentiments

Customers rave about the performance and safety of non-toxic makeup brands. Many appreciate the peace of mind that comes with knowing their makeup is free from harmful chemicals.

Detailed Reviews of Popular Products

  • RMS Beauty “Un” Cover-Up Concealer: Loved for its natural finish and hydrating formula.
  • ILIA True Skin Serum Foundation: Praised for its lightweight feel and skin benefits.
  • Beautycounter Dew Skin Tinted Moisturizer: Valued for its hydrating properties and sun protection.

Common Pros and Cons Highlighted by Customers


  • Safe, non-toxic ingredients
  • Skin-friendly formulations
  • Eco-friendly and sustainable practices


  • Higher price point compared to conventional brands
  • Limited availability in some regions

How to Choose the Right Brand for You

Identifying Your Skin Type and Needs

Consider your skin type and specific needs when choosing non-toxic makeup. For example, if you have dry skin, look for products with hydrating ingredients like hyaluronic acid and plant oils.

Matching Products to Your Preferences

Think about the type of makeup you prefer. Do you like a natural, no-makeup look, or do you enjoy bold, dramatic makeup? Choose brands and products that align with your style.

Tips for Trying New Brands

  • Start with samples: Many non-toxic brands offer sample sizes or trial kits.
  • Read reviews: Customer feedback can provide valuable insights into product performance.
  • Consult with experts: If you’re unsure, seek advice from beauty consultants or dermatologists.


Summary of Top Non-Toxic Makeup Brands

RMS Beauty, ILIA Beauty, and Beautycounter are leading the way in the non-toxic makeup movement. Their commitment to safe, effective, and eco-friendly beauty products sets them apart.

Final Recommendations

Switching to non-toxic makeup is a step towards healthier skin and a cleaner environment. Explore these brands and find the products that best suit your needs.

Encouragement to Make the Switch to Non-Toxic Makeup

Making the switch to non-toxic makeup not only benefits your skin but also supports ethical and sustainable practices in the beauty industry. It’s time to embrace clean beauty and make a positive impact.

Perfect Little Stitches